Min-Kyu Choi wins Brit Insurance Design of the Year Award 2010

From Dezeen….

London designer Min-Kyu Choi was awarded the Brit Insurance Design of the Year Award 2010 for his Folding Plug at a ceremony at the Design Museum in London. Min-Kyu Choi’s inspiration came from having to carry around the world’s largest plug (UK pin plug) with the MacBook Air, the world’s thinnest laptop. In creating a plug which could fold flat for easy transportation, Choi received much praise on showcasing the plug at the Royal College of Art’s graduate show in 2009, with a brilliant and seemingly obvious improvement to a product that had changed little since its inception in 1946.

Deyan Sudjic, Director of the Design Museum comments ‘It’s great to see such a practical but elegant demonstration of what design can do to make everyday life so much better. Min-Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him.’ More…